![]() WHP Global bought Toys “R” Us from Tru Kids Inc., which bought the failed brand in a 2018 liquidation sale. “Toys “R” Us is a globally recognized leader in children’s toys and our partnership allows Macy’s to significantly expand our footprint in that category, while creating more occasions for customers to shop with us across their lifestyles,” said Nata Dvir, Macy’s chief merchandising officer, in a press release. The department store said its toys sales has grown “exponentially” in the past year as parents try to entertain their homebound kids during the pandemic. The New York-based brand management company bought the storied retailer in March with plans to build a “global network and digital platform” for Toys “R” Us.įor Macy’s, using the recognizable name could grow its toy business to compete against Target This relaunch is new owner WHP Global’s first significant strategy shift for the toy store. It’s the second attempt to revitalize the Toys “R” Us brand within three years. The brands are also opening Toys “R” Us shop-in-shops at 400 department stores next year. ![]() The two companies are partnering to sell toys on Macy’s All rights reserved.Toys “R” Us is getting another lease on life thanks to Macy’s. The-CNN-Wire & 2022 Cable News Network, Inc., a WarnerMedia Company. The company said in its first quarter earnings report that its toy sales were 15 times higher than the comparable period prior to the partnership. ![]() But Macy's had a turn of fortune in recent months, outperforming the competition. Tru Kids had opened stores in New Jersey and Texas, but it closed them in early 2021 because of the pandemic.īoth Macy's and Toys "R" Us have been hurt by shifting consumer habits and competition from big-box retailers such as Target and Walmart. WHP Global bought the toy retailer from Tru Kids Inc., which took over the failing brand in a liquidation sale. Toys "R" Us products have been available on Macy's website and since last August. ![]() It has attempted several unsuccessful comebacks via various owners.īut Toys "R" Us got a new lease on life last year thanks to Macy's partnership, when the two companies agreed to sell toys on Macy's website and opened shops-within-shops at 400 department stores. The once-storied toy store went bankrupt and closed all its stores in 2018. Macy's plans some customer-friendly perks, including demonstration tables for new toys and a life-size Geoffrey giraffe photo opp. The stores will open beginning in late July through October 15th. The Toys "R" Us footprints may expand during the peak holiday season. The toy stores will range in size from 1,000 square feet in smaller locations to up to 10,000 square feet in flagship Macy's in Atlanta, Chicago, Honolulu, Houston, Los Angeles, Miami, New York and San Francisco. Toys "R" Us will be in every US Macy's in the next few months, part of an expanded partnership with the toy retailer's parent company, WHP Global. The toy store brand will be just about everywhere for the holidays. ![]() Once left for dead, Toys "R" Us is making a major comeback. The toy stores will range in size, with up to 10,000 square feet in flagship Macy's in Chicago, Houston, Los Angeles, New York and San Francisco. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |